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SPORT LIFESTYLE
NETWORK REBRAND
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Sport Lifestyle Network brings active lifestyle, sports, technology, and media industries to you via podcasts, newsletters, blogs, and videos.

Project Type
BRAND IDENTITY, STYLE GUIDE, WEBSITE DESIGN
TIMELINE
4 WEEKS
MY ROLE
LOGO CREATION, DESIGN STRATEGY, WEBSITE DESIGN
TOOLS
ILLUSTRATOR, PHOTOSHOP, AFTER EFFECTS, FIGMA, WEBFLOW
ORIGINAL LOGO

Sport Lifestyle Network sought a logo update for a modern, eye-catching, and sporty visual identity.

original SLN logo
ICON DESIGN
SLN Icon design
PRIMARY LOCKUP
SLN Primary Lockup
IDENTITY SYSTEM
SLN Vertical Lockup
Vertical Lockup
SLN icon only
Icon-Only
SLN primary lockup
Primary Lockup
SLN wordmark
Workmark
PRIMARY COLOUR PALETTE
black
BLACK
PMS BLACK 6 C
CMYK: 100, 61, 32, 96
RGB: 16, 24, 32
HEX: #101820
charcoal
CHARCOAL
PMS 7540 C
CMYK: 14, 8, 4, 0
RGB: 75, 79, 84
HEX: #4B4F54
light grey
LIGHT GREY
PMS 427 C
CMYK: 14, 8, 4, 0
RGB: 208, 211, 212
HEX: #D0D3D4
dayglo green
DAYGLOW GREEN
PMS: 809 C
CMYK: 13, 81, 90, 2
RGB: 208, 255, 57
HEX: #D0FF39
LOGO BUMPER
PLACEMENT - SIGNAGE

When used on the exterior of the building, signage should follow the same left-aligned placement of the logo on other touchpoints.

Lightbox 01
Lightbox 02
PLACEMENT - MERCHANDISE

Branded merchandise like t-shirts, hats, and coffee mugs.

SLN T-shirt front
SLN T-shirt back
PLACEMENT - SOCIAL MEDIA
SLN social mockup
ON THE WEB

I completely redesigned the entire podcast website using an elegant and modern design system.

Web placement
Web & MOBILE
SLN WEBSITE
SLN MOBILE
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