Mainstream Header 2
MAINSTREAM
BRAND IDENTITY
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MainStream is an entertainment organization that hosts, produces, and presents progressive and intimate E-Sport experiences for live and virtual audiences.

Project Type
BRAND IDENTITY, STYLE GUIDE
TIMELINE
2 WEEKS
MY ROLE
LOGO CREATION, DESIGN STRATEGY
TOOLS
ILLUSTRATOR, PHOTOSHOP
ICON DESIGN INSPIRATION
PRIMARY LOCKUP
MainStream Primary Logo vector lockup
ICON HEIGHT
The height of the Mainstream icon is precisely that of the wordmark, to scale.
SEPARATION
The space between the icon and wordmark is equal to the width of the letter E.
VERTICAL ALIGNMENT
The right point of the Mainstream icon should align precisely with the vertical center of the wordmark.
IDENTITY SYSTEM
MainStream Veritcal Logo
Vertical Lockup
MainStream Icon
Icon-Only
MainStream Primary Logo
Primary Lockup
MainStream Workmark
Workmark
PRIMARY COLOUR PALETTE
MainStream Purple
MAINSTREAM PURPLE
PMS: 266 C
CMYK: 71, 88, 0, 0
RGB: 117, 59, 189
HEX: #753BBD
MainStream Grey
MAINSTREAM GREY
PMS: 179-1 C
CMYK: 0, 0, 0, 2
RGB: 242, 241, 240
HEX: #F2F1F0
MainStream Black
MIDNIGHT BLACK
PMS: 900 C
CMYK: 75, 64, 68, 77
RGB: 23, 29, 26
HEX: #171D1A
LOGO BUMPER
PLACEMENT - SIGNAGE

When used on the exterior of the building, signage should follow the same left-aligned placement of the logo on other touchpoints.

MainStream Signage image
MainStream Signage Image 2
PLACEMENT - MERCHANDISE

Branded merchandise like t-shirts, hats, and coffee mugs should all follow a left-aligned logo placement if possible.

MainStream T-shirt Design
MainStream Mug Desgin
PLACEMENT - SOCIAL MEDIA
ICON AVATAR

Preferred avatar for use on all platforms. All approved colour combinations may be used.

WORDMARK ICON

All approved colour combinations may be used. The wordmark must be visually centered, not mechanically.

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